Victoria’s best-kept secret: Luxe new Alpine residences in booming High Country region
Owning a brand-new home on the doorstep of a beloved Alpine playground is no longer just a dream.
Victoria’s scenic High Country has an enduring appeal for many, acclaimed for its ski fields, mountain trails and flowing rivers.
In fact, its thriving township of Bright recorded the highest five-year median house price growth in all of Australia last April, ahead of Byron Bay.
With new development on the horizon, buyers now have the chance to buy their dream home or holiday investment in one of Australia’s most wanted Alpine regional towns.
Bright Valley, a picturesque and luxury new community located in the heart of High Country, has officially launched and is already receiving hot interest after years of property undersupply in the region.
A world brimming with possibility
The beautiful town of Bright, hugged by the stunning Ovens River, has long been a desirable destination for those who appreciate picturesque outdoor spaces – especially around Easter when the autumn leaves create a magnificent display drawing tourists from far and wide.
Its quaint streets are also home to boutique shops, bookstores, gelato counters, local art galleries, and more.
The town of Bright is a beloved regional hotspot.
Surrounded by some of the state’s best wineries, restaurants, traditional pubs, cellar doors and fresh produce farm gates, Bright offers a perfect blend of natural beauty and culinary delights, making it an ideal spot for a weekend getaway or to live your alpine dreams at Bright Valley.
Its popularity with families also adds to its charm, as it offers a range of family-friendly activities and attractions, from riding trails to water parks.
“Given Bright’s offerings, buyers have been showing increasing interest in recent years, resulting in huge demand for property,” says PropTrack senior economist Eleanor Creagh.
“In the Alpine LGA, we’ve seen the growth over the past five years for both houses and units, which has been particularly strong, likely as demand to purchase properties in the region has outweighed the supply of properties,” she shares.
“House prices increased over 80%, and unit prices almost doubled over the same time.
“And we’ve continued to see that strong growth in the past year, which is somewhat of an outlier given that prices in regional Victoria broadly declined.”
Given the steady stream of winter skiers and summer adventure tourism crowds, the Bright region is also a landlord’s dream.
Short-stay accommodation in the area reports strong occupation rates year-round.
Creagh says rental data shows that even traditional rental properties offer substantial returns, with rents up between 8 and 10% for the last 12 months alone.
Where health, lifestyle and opportunity converge
With limited development in town, the launch of the much-anticipated community of Bright Valley has buyers circling.
The residences are tailored for experiencing the breathtaking Alpine region.
The first release comprises 50 residences, which includes three, four, and five-bedroom options.
The residences have been perfectly crafted specifically for the needs of owners and visitors, to enjoy everything the area has to offer and connect with nature.
Garages are equipped to store skis and bikes, mudrooms offer a place for boots to be removed, and al fresco areas provide an ideal setting for outdoor gatherings with a stunning backdrop.
Incorporating ethical and sustainable principles, Bright Valley’s residences feature double-glazed windows, solar panels, and split-system heating and cooling. These elements not only promote year-round comfort but also minimise living costs.
“What’s unique about this development is that it was a farm for 50 years. Now, it’s the last parcel of land zoned for residential development in the area,” shares Jonathan Deague, managing director of Deague Group.
“We’ve had interest from everywhere, people buying from Sydney, people buying out of Canberra, people from Mornington Peninsula.”
The first buyers are set to be moved in by Christmas 2025.
Bright Valley’s close proximity – just a five minute stroll – to Bright is a key factor drawing attention. The new community promises even more with premium, high-end living.
The architecture of every residence has been inspired by alpine homes in world-renowned destinations such as Queenstown in New Zealand and Colorado in the US.
Deague says each home will be meticulously crafted with sustainable and enduring materials instilled with a modern Alpine design philosophy.
The homes come in two carefully planned light and dark colour palettes and will be fully landscaped.
“These are beautiful turnkey homes, and we can deliver everything down to the forks and the furniture if that’s what buyers want,” Deague shares.
Bright Valley offers true Alpine-style retreats.
Buyers can also snap up the homes using an attractive one-part contract, which buyers will likely find very appealing.
The process works with buyers laying down a 10% deposit and settling with a one-off payment at handover.
“The one-part contract takes the stress out of managing and financing the build. Instead, Deague Group guarantees the build beginning to end,” Deague emphasises.
Explore the residences – click on the below images to expand:
Connection with nature.
A place of perfection
Situated on the outskirts of town, Bright Valley has left no stone unturned in blending into the aesthetic and lifestyle of the alpine haven.
Spread across 40 hectares, it has plenty of open space and greenery.
It is crisscrossed with walkways and bike trails which link to the Murray to Mountains Rail Trail from Bright to Porepunkah.
Bright is one of the most beautiful regions in Victoria.
“We want the whole place to look fantastic, so we’ve got 2500 trees growing now in Echuca, so they will be established when people start moving in,” shares Deague.
“We’ve got outdoor gyms, a playground, a dog park, communal areas with big fire pits and even a kids’ pump track all planned.”
Across Bright Valley, every home has been designed with privacy in mind, and Deague says the development goes beyond anything he’s seen in Victoria.
“We’ve been developing for five generations, and to say we are passionate to be working on a development of this unique and groundbreaking quality is really exciting,” he says.