Uber is buying alcohol delivery service, Drizly for $1.1B
Uber today announced plans to acquire alcohol delivery service Drizly. The approximately $1.1 billion deal includes stock and cash and is expected to close in the first half of the year. The plan will build Drizly’s marketplace directly into the Uber Eats app, though the company notes that it will maintain Drizly as a standalone app offering as well, for the time being.
Certainly there’s a marketplace fit here. Uber provides the underlying ride hailing and delivery technologies, while Drizly can help the company expand Uber Eats into an even more potentially lucrative service.
“[CEO Cory Rellas] and his amazing team have built Drizly into an incredible success story, profitably growing gross bookings more than 300 percent year-over-year,” Uber CEO Dara Khosrowshahi said in a release. “By bringing Drizly into the Uber family, we can accelerate that trajectory by exposing Drizly to the Uber audience and expanding its geographic presence into our global footprint in the years ahead.”
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