The Impact of Direct Involvement on Public Relations Quality: Jodie Booras of Kaiona Communications Has the Answers!
Located in Fort Lauderdale, Florida, lies Kaiona Communications, an experienced public relations firm with strength and longevity in several industries. I had the pleasure of speaking with Jodie Booras, on behalf of Social The Lifestyle Magazine, to learn more about what sets Kaiona Communications apart in the industry.
The founder of Kaiona Communications, Jodie Booras, feels, “What makes marketing and communications one of the most effective ways to reach a consumer is that, when done right, you communicate as just another human, rather than selling or telling a person what they should believe, buy, etc.’”
When a client collaborates on a project with Kaiona Communications, they can expect superior quality. Mrs. Booras elaborated, “As the founder of Kaiona Communications, I am directly involved with all our clients. This personalized approach ensures that our clients, unlike those at larger agencies, always have direct interaction with the founder.’”
With experience in the field, Jodie Booras highlighted the importance of teamwork and collaboration within public relations. In which she said, “Throughout my career, I have had the pleasure of working with many incredibly talented marketers, communicators, strategists, and designers so we can deliver anything our clients need in this realm.”
Mrs. Booras also highlighted the unique background of her firm. “What makes my firm stand out is the robust experience my network and I bring. I have held in-house marketing and public relations roles and worked at various agencies specializing in diverse industries—from enterprise-level travel companies like Expedia and Hotels.com to B2C consumer products and B2B technology companies.”
Public Relations and Marketing were not always part of Jodie’s plan. She shares her story of how she took a leap into the industry, recalling, “My journey as a publicist and marketer started after I switched my major twice at Salisbury University in Maryland. I began as a Marine Biology major, switched to Business, and finally settled on a major in Public Relations and Journalism with a minor in Business Marketing.”
As she looks back now on her career thus far she emphasized, “Reflecting on the early days of my career, I recall the thrill of seeing a pitch result in a flurry of coverage. Back then, the quantity of coverage was my measure of success. However, with years of experience, I’ve come to appreciate the profound impact of a single, high-quality piece of coverage. This realization has become a source of inspiration for me.”
She provided an example stating,“I recently pitched a story about a heart-warming rescue for a non-profit organization I work with. I was able to get two competing local news stations to come out and do an evening news story on the adoption, as well as the local fire department. It was amazing to see two competing news stations work together on the story instead of fighting over who covers what. The story was so great that regardless of whether another station was doing the same story, they were ecstatic to cover it.”
She continued and said, “Additionally, we were able to get coverage of this adoption in a national publication, where we simply coordinated interview questions via email and sent them b-roll footage.”
Furthermore, she also believes, “Marketing and communications are more of a conversation with consumers than one-way communication. All communicators should always listen to what their consumers say and want, and this is what their messaging should reflect. People like to engage, not just be told what they want.”
The founder also recognizes the ever changing public relations industry as she acknowledges, “I firmly believe that public relations, like most industries, is constantly evolving. For those who are adaptable and embrace change, this is a positive development. AI has become an integral part of PR, and when used in the right way and with integrity, it has the potential to significantly enhance deliverables and results for clients and their consumers. This reassures us that the future of our industry is bright.”
She observes, “The most significant change I have seen in recent years is adjusting pitching strategies to reach the right media and get coverage for your client. Many newsrooms are understaffed, and journalists get hundreds of pitches daily. So, it’s more important than ever that we vet who we are pitching what to and take the time to customize it and make our pitch stand out as a story they want to tell their audience.”
While the world of public relations is constantly evolving with new opportunities, emphasizing high-quality, personalized client attention remains crucial. If your business needs expertise in public relations and marketing, Kaiona Communications is ready to help you succeed.
Professional Website of Kaiona Communications
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Email: jodie@kainoacomms.com
Phone: +1619-564-9306
Physical Address: 1224 NE 11th Ave, Fort Lauderdale, FL 33304
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