How To Answer The “What Makes You Unique?” Interview Question

Resume & Content Length Guidelines

Resume Length

Most recruiters expect resumes to be two to three pages in length, with a strong preference for two pages in North America. While this varies from recruiter to recruiter, most like to see two-page resumes for job seekers with up to 10-15 years of experience. For those with considerably more experience, a three-page resume may be necessary to capture and present all relevant details.

One-Page Resume Rule

There is (and never has been) a one-page-only resume rule, though. Those with limited experience may find that length most appropriate for their needs.

Career Summaries

Career summary statements have shortened since the 2008 recession and now trend at three to six lines of text. In mid-career, mid-management, and executive resumes, it is often appropriate to add branding content to this section of the resume, though generally such material is best restricted to up to the first half of the document’s first page. Work It Daily recommends ditching the career summary entirely and focusing on a headline instead—a short summary of the problem you solve that highlights your personal brand.

Core Competencies

Core competency sections are best limited to six to eight skills. At Work It Daily, we call this the “Experience Summary,” which is a list of any skills and requirements you possess that are needed for a certain job and are relevant to the position you’re applying for.

Bullets Per Role

Too many bulleted statements in a resume overwhelm your reader. Limit bullets to five per role if possible, but don’t list fewer than three, either.

Bullet Length

Ideally, bullets should be limited to two lines of space. If additional critical details must be included, consider separating content into different bullets.

Amount of Work History to Include

Recruiters typically are most interested in the last 10-15 years of your experience, so this is the amount of experience you will want to profile on your resume. Older relevant experience can be briefly summarized in your “Additional Experience” section at the end of your resume. In most cases, any irrelevant work experience can be safely eliminated altogether. The usual exception is recent college grads and young professionals just starting out their careers who already have limited work experience to quantify and show off.

Resume Shortening Strategies

1. Say More with Less

Cut out words that aren’t needed and delete words that are repeated. When you’re fighting a two-line bullet length, every word counts.

2. Leverage Action Verbs

While all verbs convey action of some sort, some contain more energy and action than others. It may be accurate to say you wrote the company’s five-year plan, for example, but it’s more powerful to say that you strategized, authored, and executed the company’s first-ever five-year plan.

3. Eliminate Passive Language

Passive language on a resume masks the true role you played in the task you’re describing. The sentence, “I was exposed to different cultures, people, and challenges” is weaker than, “Gained cross-functional and cross-cultural exposure to 5 ethnicities in 12 countries,” for example.

4. Be Specific

Avoid vague descriptors and phrases such as “a variety of,” “many,” “others,” and “successfully.” Replace them with specific details that add value and meaning to the text.

5. Use Numbers Whenever Possible

Numbers talk, so it’s imperative to use them in resumes to quantify key achievements and context information. Don’t tell your reader that you exceeded sales targets. Show them how much you surpassed goals year-over-year. Every bullet point under your “Work History” section should contain at least one number. If you only follow one tip in this article, this should be the one.

6. Reformat

Many old-style resumes and built-in MS Word templates don’t use the most effective format to get a hiring manager’s attention. In your resume, make sure you’re using a clean, 11-18 pt. font (Arial, Calibri). Also, don’t shrink your margins to fit more text on a page. This will sacrifice white space and make your resume harder to read. Finally, place your titles and employer names on one line if you held only one role with the company, and eradicate widows and orphans (stray paragraph lines and single words on a line by themselves).

7. Categorize

Some content can be categorized or sub-categorized to convey information in more powerful ways. Subdividing a long series of bullets, say, into three to four categories that emphasize the cross-functionality of your skill set will not only make your achievements easier to read, but it will also showcase your multi-function brand while adding industry-specific keywords to the resume.

8. Contextualize

Give your readers the right quality and type of detail to help them understand the full scope of your impact. For instance, if you turned around an operation, that’s a critical accomplishment to include. But including before and after context details will automatically strengthen the presentation. How much money was the business losing per month or year prior to your tenure? How much profit or revenue was it generating by the time you left?

9. Focus on Results

In real estate, it’s location, location, location that is critical; in resumes, it’s achievements, achievements, achievements. Numerically quantified statements communicate volumes of information in fewer words while conveying your accomplishment in specific, measurable terms. Here’s a sentence from a client’s original resume: “Managed multimillion dollars business and IT initiatives from inception to implementation to increase productivity, reduce operational cost, and improve service quality by collaborating with IT staff, C-level executives, business users, and external healthcare service providers.” Here’s a revamp that shortens the sentence from 35 to 25 words while adding content to dramatically improve its results focus: “Ramped productivity 15%, cut operational costs $7M, and strengthened service quality 14%, leading $25M to $50M cross-functional business and IT initiatives from inception to rollout.” Notice that the original bullet spanned three lines while the revamp needs just two.

10. Ditch Extraneous Details

Choose carefully which details you include and how you do so. For example, in the original client sentence included in the prior bullet, you’ll find a list of folks this person collaborated with in his position. The results he achieved are more central to his brand so I substituted the word “cross-functional” to cover my client’s list of four groups that required 11 words to describe. A distinction that underlines many of the above points is to recognize the difference between resume content that is important versus that which is critical to include.

There simply isn’t room for all of your skills and entire work history on a resume, so sooner or later you have to choose which important details are must-haves. By following the 10 tips above, you’ll know exactly what to include and omit so you can successfully condense your resume without losing value.

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This post was originally published at an earlier date.