Historic Geelong Black Swan pub building back on the market

The former Black Swan hotel at 169-171 Boundary Road, Whittington is up for sale.


Punters may no longer be able to get on the beers at a historic Geelong pub building just listed for sale but that hasn’t deterred buyers hoping to tap into its potential.

The former Black Swan drinking hole in Whittington is on the market less than two years after it last sold.

The flexible 972sq m corner block occupied by the circa 1850 building, now a renovated residence, is key to the value of 169-171 Boundary Road.

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Every room has a fireplace.


Modern additions include hydronic heating and plantation shutters.


Fletchers, Queenscliff agent Liam Rock has set a price guide of $1.2m-$1.32m.

He said the vendors decided to relist the former pub and Cobb & Co staging post after someone recently approached them about selling.

They bought the heritage-listed property for $790,000 in May, 2019.

The land around the building has since been cleared and a planning permit for subdivision is in place, paving the way for possible development on the site.

The property is less than 5km from Geelong’s CBD.


“We have had a pleasing amount of interest and inquiry and that is because it offers a lot of opportunities just with the land size and being close to the CBD and close to sporting facilities,” Mr Rock said.

“It’s one of those one that offers potentially varied and different options whether it is subdivision, development or shaving off half the land.”

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He said owners were “open to all different outcomes” depending on buyers’ vision for the property, which offers dual access from both Boundary Road and Regent Street.

The modern kitchen.


All four bedrooms are upstairs.


The old bluestone building on the northwestern boundary presents both residential and commercial possibilities.

It’s currently configured as a four-bedroom, two-bathroom home with a restored slate roof and period features, including fireplaces in every room, timber floors and an original staircase banner, incorporated into an earlier renovation.

The staircase bannister is original.


The ground floor comprises a modern kitchen, lounge room, sitting room and formal dining room with a cellar accessed via a secret trapdoor.

A heritage listing for the pub, which later changed its name to the White Swan, states the venue was once the social centre for the Whittington community.

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