Football Fans, Music Nerds, Kids: HMD’s New Phones Cater to Many A Niche

Hot on the heels of last year’s Barbie phone, HMD is back with more niche phones to appeal to those whose preferences and needs fall outside of the regular iPhone/Android flagship binary.

Some companies rocked up at MWC 2025 in Barcelona this year with no new phones to show off — but not HMD. It brought its A-game to the mobile show, with a shed-load of fresh products.

HMD, short for Human Mobile Devices, is best known for making Nokia phones. Perhaps it’s no surprise then that the company is once again releasing an update of classic Nokia phone — the 3210 — but this time in the colors of Barcelona Football Club.

The company has an ongoing partnership with the elite European soccer team, announcing its first FC Barcelona-themed device last year. This latest update to the 3210 includes hidden messages from players, custom wallpapers and the classic mobile game Snake, this time played on a football pitch.

The HMD Barça Fusion meanwhile is a collector’s edition smartphone engraved with signatures from 11 of the club’s star players. HMD also promises Easter Eggs that will appeal to fans, and you can even be woken up by the voice of one of your favourite players in the morning.