A Closer Look at the Saskatoon Blades’ Multi-Channel Retail Initiatives
At Vend, we’re proud to be the POS system of choice for some of the world’s leading sports teams. A great example is the Saskatoon Blades, a major junior ice hockey team that’s currently playing in the Eastern Division of the Western Hockey League.
The team has a multi-channel retail presence, and they sell both in-store and online. They also have pop-up shops on game days.
Keeping fans engaged through retail specials and fresh merchandise
The Saskatoon Blades do a great job at engaging their fans and encouraging them to check out the team’s merch.
“We have a social media account for fans to follow, as well as game day specials and fan appreciation specials, says Kim Varty, Executive Assistant for Hockey Operations.
She continues, “Season Ticket Members receive 10% off all regular priced merchandise. We get new stock regularly throughout the season as well as blow out old stock throughout the season and at the end of the season as well.”
Powering the team’s retail operations are Vend and BigCommerce. Together, these solutions help the Saskatoon Blades sell and engage customers on multiple channels.
Vend’s user-friendliness and flexibility sealed the deal
According to Varty, she found Vend on Google while researching different POS systems in the market. She ultimately chose Vend because it was easy to use and functioned on different devices.
“I liked Vend the best because it was user-friendly,” says Kim. “Plus, it could be operated from both an iPad as well as PC and didn’t have to be tied to one particular device all the time.”
She adds, “I like the reporting feature because you can pull out any data at any time.”
Learn more about how Vend helps teams and sports-centric retailers
Vend’s robust retail management system enables sports teams to engage fans and sell more products. Perfect for fast-paced businesses, Vend works on Macs, iPads, and PCs and lets you sell wherever your customers are.
Need strong inventory management features? Vend has you covered. Our software’s stock management system allows you to order items and receive inventory with just a few clicks. Plus, you can use your mobile device to quickly scan items in your inventory and track everything through detailed reporting.
Click here to learn how Vend can work for your business.
About Francesca Nicasio
Francesca Nicasio is Vend’s Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She’s also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.