Amazon makes education push in India with JEE preparation app

Amazon on Wednesday launched Amazon Academy, a service that will aim to help students in India prepare for entry into the nation’s prestigious engineering college. The American firm is the latest entrant to this market where scores of startups and institutes have launched digital offerings in recent years.

The e-commerce giant, which has invested more than $6.5 billion in the world’s second largest internet market, said Amazon Academy offers curated learning material, live lectures and comprehensive assessments to help students learn and practice Math, Physics and Chemistry and prepare for the Joint Entrance Examinations (JEE), an engineering entrance assessment conducted in India for admission to various engineering colleges in the country.

Amazon began testing Amazon Academy, previously known as JEE Ready, in India in mid-2019. Amazon Academy, available to download from Google Play Store and App Store, is free and will remain so for the “next few months,” the company said.

More than 260 million children go to school in India and much of the population sees education as a key to economic progress and a better life.

“Amazon Academy aims to bring high quality, affordable education to all, starting with those preparing for engineering entrance examinations. Our mission is to help students achieve their outcomes while also empowering educators and content partners reach millions of students. Our primary focus has been on content quality, deep learning analytics and student experience. This launch will help engineering aspirants prepare better and achieve the winning edge in JEE,” said Amol Gurwara, Director, Education at Amazon India, in a statement.

More to follow…