BMW Global Sales Rose In The First Quarter Of 2024
Judging by negative comments posted on the Internet about BMW’s controversial design choices, you’d think sales are declining. However, numbers tell a different story. The German luxury brand had record-breaking sales last year, and 2024 is off to an even better start. Through March 31, shipments to customers rose by 2.5%. In the first three months of the year, BMW delivered 530,933 cars to customers worldwide. It sold 12,976 more vehicles than in January-March 2023.
The first part of the year wasn’t as kind to MINI since the Oxford-based marque suffered a 9.4% decline. The British brand delivered 62,075 units. The drop is partially explained by the model switchover since the lineup is all-new for 2024. The other UK-based company part of the BMW Group, Rolls-Royce, posted lower sales results as well. Deliveries of ultra-luxury vehicles went down by 7% to 1,525 units. The electric Spectre accounted for 38% of all RR shipments.
As a whole, the BMW Group was up in Europe by 5.4% to 228,003 cars. Meanwhile, deliveries in the United States grew by 1.2% to 91,292 cars. However, it posted a decline of 2.9% in Asian markets, including in China where demand dropped by 3.8% to 187,692 units. In other regions of the world, sales increased by 6.5%.
Through March 31, the BMW Group built 673,227 cars across its three car brands, or 0.7% less than in the first three months of 2023. Sales and production numbers for ALPINA aren’t listed but are likely to be added eventually. The pre-existing deal between BMW and the Buchloe-based firm will expire on December 31, 2025. ALPINA has been a member of the Group since early 2022.
The electric onslaught continues since EVs rose by 27.9% across BMW, MINI, and Rolls-Royce. Shipments of cars without a combustion engine increased to 82,689 units. Pure electric vehicles represented 13.9% of all BMW Group deliveries in the first three months of the year. In Q1 2023, EVs had an 11% share in total deliveries. Between January and March 2024, the BMW Group sold 122,582 electrified cars (EVs+PHEVs), or 10.9% more than in the same interval of last year.
Source: BMW